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So have we made it?
Despite these advances, the journey towards full inclusivity is far from complete. Michaela Leitz, size-inclusive fashion expert, has more details for us.
The return of skinny chic
Fashion is subject to cyclical trends. Often, these cycles revert to past conventions, sometimes at the expense of inclusivity. We are witnessing a resurgence of the "very skinny, chic fashion" that was prevalent decades ago. This shift is partially driven by economic challenges, leading brands to scale back on their size diversity initiatives. As a result, progress in plus size fashion has stagnated, underscoring the need for continuous advocacy and innovation.
Why many garments simply don’t fit
One of the biggest problems in plus-size fashion, according to Leitz, is outdated manufacturing methods. Many producers still use a very basic approach in which patterns are simply enlarged in centimetre increments (“grading up”). Michaela Leitz makes this point very clear: “Many manufacturers still only grade up in centimetres, which means the garments are not really tailored to the plus-size body.” As a result, the garments do not reflect the actual body shape and proportions of plus-size customers. Manufacturers therefore urgently need to reconsider their production methods and design garments specifically to meet these particular requirements.
Prejudice in retail: A difficult cycle
Another obstacle lies with retailers themselves, who often struggle with misconceptions and prejudices against plus-size customers. Many buyers mistakenly believe that plus-size customers might deter others who wear smaller sizes. “Many retailers are still biased and believe that plus-size customers scare off others when they shop in their stores,” Leitz clearly criticises. This misunderstanding creates a vicious cycle that results in fewer high-quality plus-size garments being produced and offered.
Markets in comparison: USA vs Europe
A striking aspect is the geographical difference. While the plus-size fashion market is booming in the US – with around 67% of women wearing size 14 or above – the situation in Europe is more complex. Although there is also a significant market (52% of the population are considered overweight), fashion brands remain hesitant, especially in countries like France, where smaller sizes are traditionally preferred. That’s why the US offers a much broader range and is more innovative in the field of plus-size fashion.
Shared responsibility: Only together can we move forward
To successfully tackle these challenges, there needs to be a joint effort from all stakeholders. Michaela Leitz particularly emphasises the responsibility of manufacturers to adapt their production processes in order to offer truly well-fitting clothing. But retailers, too, must rethink their perspectives and recognise the potential of plus-size customers. Designers, in turn, should focus more on inclusive fashion and create appealing, well-thought-out designs specifically for larger sizes.
The vision for size inclusivity in shopping
Imagining a future where every individual, regardless of size, can enter a store and find garments that enhance their confidence and beauty is crucial. The ultimate goal is to eliminate the distinction between plus size and straight size clothing. Think of a world where shopping is a shared experience among friends and loved ones, irrespective of their body size. This vision inspires Leitz to strive for a fashion environment where clothing caters to all shapes and sizes seamlessly.
A future of customization and inclusivity
Looking ahead, the next decade holds the potential for transformative changes in how we approach fashion. The idea is to step into a store and have clothes tailored to fit our unique bodies, right there on the spot. Such advancements would not only revolutionize the shopping experience but also affirm the value of each individual's body, reinforcing the notion that fashion is for everyone.
The pursuit of inclusivity in fashion continues, but with sustained effort and dedication, the industry can evolve into a place where everyone is celebrated and accounted for.
