Your editorial statement on the brand and product – in English and German
New product range? Expansion of the service portfolio? Attractive pricing? Place interesting facts about your brand, products and services now with an advertorial on our industry hub – there is no better way to address your target group. An advertorial can be a specialist article, interview or press statement, with eye-catching images and references to your company.
Why an advertorial?
- Your company / brand is placed in the direct environment of high-quality specialist articles, current industry news, an international company and product search, expert opinions and industry videos.
- Your contribution will be recognised by your target group in the direct industry environment - in the midst of news and trends - as a strong offer.
- Depending on the format - interview, technical article, etc. - the B2B target group will gain valuable insights into your company and recognise your background as a competent solution provider.
- The layout of the format provides ideal conditions for presenting your business idea - particularly suitable for complex products or services that require explanation.
- You secure important reach and visibility, because: Advertorials are not captured by adblockers.
What marketing objectives does an advertorial serve?
Through the editorial preparation and specific content of an advertorial, you increase both the credibility of your statements and your expertise as a solution provider.
Why? You reach your target groups exactly where they expect less advertising, but instead search for companies and read business insights and industry news.
Scope of offer
- Header photo, headline, teaser text, text with subheadings, 3-5 photos with captions
- Link to your DE and EN websites
- Distribution of the advertorial via industry hub, social media and newsletter
- Reporting of page views after three months on request
Formalities
- Photos: Header photo (.jpg) 1900 x 1069 px, max. 1 MB; 3-5 photos (.jpg) in the text 1900 x 1069 px, max. 800 KB
- Texts: Headline max. 70 characters; teaser text max. 225 characters; text max. 6400 characters - divided into sections of approx. 1600 characters each with headings of max. 45 characters each; captions max. 160 characters. All characters incl. spaces. All texts must be supplied in English and German.
- Labelling: Advertisement/Sponsored
- Deadline: Delivery up to 5 working days before publication
- Term: 1 year – with an update of the content in the period, if requested
- Price: Introductory price € 2,200 plus VAT (regular price € 3,000 plus VAT)
Do you have questions? We are happy to help.