Coinciding with the fair’s 30th anniversary, the zone will give a dedicated platform to exhibitors specialising in solutions such as additive manufacturing, big data analytics, digital product passports, digital sustainability solutions, generative AI, personalised production, production technologies, virtual reality, wearable technologies, and more.
Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, commented: “We are only beginning to understand the changes new technology will bring to the textile sector, but it’s clear there is huge potential in design, personalisation, production, sustainability, traceability, and more. Intertextile Apparel prides itself on providing the right platforms within the fair to meet the market’s needs, and the Digital Solutions Zone will allow our exhibitors and visitors to capture the opportunities of the digital revolution. We have consistently provided education of this topic through our fringe programme, and given a platform to several such exhibitors, but to expand and concentrate this offering into a dedicated zone is something we’ve been eager to realise.”
Innovations such as eco-design, product passports, and sustainable solutions for production are in high demand in China as EU regulations target the entire supply chain. Set to provide a unique opportunity for start-ups and emerging technology companies with potential textile industry applications, at the upcoming Autumn Edition the new zone will put these companies in front of thousands of international and domestic manufacturers looking to gain a technological edge in a competitive market. A unique, open booth design will help to facilitate discussions, while exhibitors will also be able to deliver seminars or product presentations for added engagement.
Textile-applicable digital highlights from previous Autumn Edition
Last year in August, various technology and solutions seminars featured in the Textile Industry Digital Application Forum and as standalone fringe events, while a number of companies made a technological impact, both as exhibitors and collaborators:
One key example was Shima Seiki, whose innovative fashion industry machinery and software solutions include knitting machines, design software, printing, CAD/CAM, and PLM. At the fair, they showcased their 3D fabric design solutions, said to greatly improve efficiency: from research and development to production.
Exhibiting at the same edition was Avery Dennison. Aiming to optimise labour and supply chain efficiency, reduce waste, advance sustainability, and connect brands and consumers, the multinational showcased its range of products and solutions, including labelling and functional materials, radio frequency identification (RFID) inlays and tags, software applications, branded packaging enhancements, and information display.
Providing a platform to nearly 4,000 exhibitors last autumn, the global apparel flagship welcomed 95,000 visitors from 117 countries and regions. Situated in the world’s textile manufacturing hub, regular buyers include garment manufacturers, global fashion brands, fashion designers, trading companies, retail chain stores, and many more.
Key zones at Intertextile Apparel this autumn
Located in the International Hall, the Digital Solutions Zone will be the latest addition to a
number of product zones at the show, with others including:
- Accessories Vision: for all garment and fashion accessories, including zippers, buttons, ribbons, lining, and much more.
- Beyond Denim: fashionable, traditional and innovational denim products, ranging from indigo-dyed cotton to bio-dyed viscose fabrics.
- Digital Printing Zone: up-to-date digital printing solutions and an array of on-trend printed fabrics.
- Econogy Hub (new): the new featured zone for sustainable textile products and services, taking the place of All About Sustainability.
- Functional Lab: the go-to platform to cater to global demand for athleisure, sportswear, protective apparel, and more.
- Premium Wool Zone: exclusive zone for high-end wool fabric suppliers of bespoke garments and suiting.
- SalonEurope: featuring a variety of textile products, showcasing the best of European brands for the Asian market.
- Verve for Design: dedicated zone for original pattern designs, with end-uses ranging from fashion to home furnishing.
Companies interested in contacting the organisers, to find out more about the new or existing zones, can click here.
The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. For more details on this fair, please visit: www.intertextileapparel.com. To find out more about all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com.
Intertextile Shanghai Apparel Fabrics – Autumn Edition will be held from 27 – 29 August 2024.
Intertextile Shanghai Apparel Fabrics – Autumn Edition / Yarn Expo Autumn
27 – 29 August 2024, Shanghai
Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies
26 – 28 February 2025, Ho Chi Minh City
Press information and photographic material:
https://intertextile-shanghai-apparel-fabrics-spring.hk.messefrankfurt.com/shanghai/en/press.html
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Intertextile Shanghai Apparel Fabrics is part of Texpertise, the textile business network. The network of Messe Frankfurt unites current topics, trends, and events around the textile business and connects more than 500,000 people from all over the world.
With more than 50 international textile trade fairs in 11 countries, Messe Frankfurt is the global market leader for textile trade fairs. Texpertise covers the entire textile value chain: research, development, yarns, fabrics, apparel, fashion, contract manufacturing, home and household textiles, technical textiles, processing and cleaning technologies.
In collaboration with the United Nations Office for Partnerships, supported by the Conscious Fashion and Lifestyle Network, the Texpertise Network informs and mobilises the textile sector to implement solutions for social, economic and environmental change. Our aim is to create awareness for the Sustainable Development Goals at all our textile trade fairs worldwide – from Frankfurt, to New York, Atlanta, Shanghai and Paris.
For more information from the international textile sector and Messe Frankfurt's global textile events, visit:
Your contact
Phoebe Chau
Phone: +852 2238 9941
phoebe.chau@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai, Hong Kong
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www.messefrankfurt.com/backgroundinformation
Sustainability at Messe Frankfurt