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Intertextile Apparel ushers in 30th anniversary on back of international buyer surge

20 May 2024

Following the recent Spring Edition’s doubling of international visitor numbers, which overall welcomed nearly 90,000 trade buyers from 116 countries and regions, the fair’s organisers are eager to build on that success for the upcoming Autumn Edition.

Fuelled by strong domestic and international reach, and with product zones that cater to varying sourcing requirements, the global apparel flagship is set to forge ahead for its anniversary, boosted by China’s burgeoning visa-free policy. Intertextile Shanghai Apparel Fabrics – Autumn Edition is celebrating its three-decade milestone from 27 – 29 August 2024 at the National Exhibition and Convention Center (Shanghai).

In addition to visitors at the latest Spring Edition1 displaying significant purchasing intent, which saw a higher than usual 87% of international buyers returning on Days 2 and 3, overseas exhibitor numbers rose by 22.9%, with new exhibiting countries including Ethiopia, Indonesia, Peru, Singapore, and Spain. Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, explained the fair's ongoing significance to the industry: “From our first show’s modest offering of 123 exhibitors in 1995, Intertextile Apparel has gone from strength to strength, and we are eager to celebrate that this year. After strong visitor flows at our most recent Autumn and Spring Editions, and revitalised international business travel and sourcing appetite towards the country, exhibitors seeking to renew and expand connections will not be disappointed.”

Last November, the Chinese government extended its visa-free policy to include travellers from France, Germany, Italy, the Netherlands, Spain, and Malaysia. That policy was subsequently expanded to include ordinary passport holders from Austria, Belgium, Hungary, Ireland, Luxembourg, and Switzerland2. In order to help international and domestic visitors source efficiently, and for exhibitors to put themselves in the path of target buyers, key product zones at the upcoming show include Accessories Vision, Beyond Denim, Digital Printing Zone, Econogy Hub, Functional Lab, Premium Wool Zone, SalonEurope, and Verve for Design.

Previous Autumn Edition’s exhibitors pleased with quality of 95,000 buyers

Exhibiting last autumn, Mr Josh Lane, Regional Director, Far East of Holland & Sherry Asia attested to the effectiveness of the fair for bridging business gaps: “China’s market is huge. We’ve been selling in this country for probably 20 years, but we are still just scratching the surface of its potential. Intertextile Apparel brings everybody together, which allows me to reach out to buyers efficiently from around China, as well as the rest of Asia. The Trend Forum’s fabric designs and textures are a very useful market update for me.”

When visiting the previous Autumn Edition, Ms Yi Chen, Designer of Justin Allen Ltd, spoke highly of various features: “I listened to presentations from overseas trend and fashion experts, which provided us as designers with much unique, relevant inspiration. Intertextile Apparel is unmissable, and is one of our most important channels to capture the latest fabric trends and pattern designs. There has been a significant increase in overseas exhibitors, and I am very interested in the up-to-date designs and eco-friendly products, such as the recycled waste products from the Italy, Korea and Japan pavilions, and the All About Sustainability zone. This fair is the go-to place for innovative and sustainable fabrics.”

“We are very happy that more consumers are requesting transparency, resulting in more companies increasing their sustainability efforts,” said Autumn Edition exhibitor Ms Rinoa Zong, Marketing Manager of Testex (Shanghai). “Intertextile Apparel is Asia's largest trade fair, with high internationality and a strong influence in the industry. The organisers did a very good job in gathering professional, good quality buyers. There is simply no other trade fair that can replace Intertextile Apparel.”

1 Comparison between Intertextile Shanghai Apparel Fabrics – Spring Editions 2023 and 2024.

2 “Notice on Visa Exemption Policy”, May 2024, Chinese Visa Application Service Center, (Retrieved: May 2024)

The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. For more details on this fair, please visit: To find out more about all Messe Frankfurt textile fairs worldwide, please visit:

Intertextile Shanghai Apparel Fabrics – Spring Edition was held from 6 – 8 March 2024. Other upcoming shows:
Intertextile Shenzhen Apparel Fabrics / Yarn Expo Shenzhen
5 – 7 June 2024, Shenzhen (Futian)

Intertextile Shanghai Apparel Fabrics – Autumn Edition / Yarn Expo Autumn
27 – 29 August 2024, Shanghai

Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies
26 – 28 February 2025, Ho Chi Minh City

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Intertextile Shanghai Apparel Fabrics is part of Texpertise, the textile business network. The network of Messe Frankfurt unites current topics, trends, and events around the textile business and connects more than 500,000 people from all over the world.

With more than 50 international textile trade fairs in 11 countries, Messe Frankfurt is the global market leader for textile trade fairs. Texpertise covers the entire textile value chain: research, development, yarns, fabrics, apparel, fashion, contract manufacturing, home and household textiles, technical textiles, processing and cleaning technologies.

In collaboration with the United Nations Office for Partnerships, supported by the Conscious Fashion and Lifestyle Network, the Texpertise Network informs and mobilises the textile sector to implement solutions for social, economic and environmental change. Our aim is to create awareness for the Sustainable Development Goals at all our textile trade fairs worldwide – from Frankfurt, to New York, Atlanta, Shanghai and Paris.

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