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The 20th edition of Heimtextil Russia as one of the leading business platforms of the Russian home textile market successfully took place in Moscow on 18-20 September, 2018

19 Oct 2018

Interaction of manufacturers and suppliers with representatives of retail chains and hospitality sector, trends for home and hospitality interior became the main topics of the trade fair.

International Trade Fair for Home Textiles, Floor Coverings and Interior Furnishings Heimtextil Russia 2018 took place in Pavilion 1 of IEC Crocus Expo and gathered on its grounds 229 participants from 19 countries. More than 17 000 buyers, distributors, importers, designers, representatives of retail chains and contract business from Russia and the CIS countries visited the fair grounds to see the best collections of home and interior textile, presented by the leading manufacturers and suppliers from different countries, make new business contacts and negotiate directly with current and future partners. “One of the main goals at any b2b trade fair is direct communication and new business contacts. This year Heimtextil Russia was marked not only by the traditionally rich exposition, but also by the reinforced business part of the show. We introduced several ways of business intercommunication for exhibitors and visitors to make their participation even more effective” - says Eugen Alles, General Director of Messe Frankfurt RUS.   

National pavilions of Germany, Turkey, China, Pakistan and individual participants from Russia, Italy, France, Poland, Portugal, India, UAE, Uzbekistan, Kazakhstan and other countries demonstrated its wide range of products to the professional visitors during the three days of the fair. Among the participants of the foreign exposition one should mark such companies as AGF Group (Kazakhstan), Arya (Turkey), G.M Syntex (India), KT Exclusive (Germany), Orsha Linen Mill (Republic of Belarus), Safeco (France), SUPERtextil (Turkey). Russian participants were presented by such brands as Decor City, Gerd Billerbeck, KARIGUZ, TDL Textile, Treartex, Unico Interiors Decoration and others.

Some product groups were highlighted within the framework of special expositions. For example, carpet and floor covering manufacturers from different countries had a chance to demonstrate their products in a special exposition CarpetLab. The stands attracted great interest among interior designers, retailers, wholesale buyers.

Enlarged fringe programme for professionals of textile business
Apart from the rich exposition, Heimtextil Russia presented to its participants the diverse fringe programme. The key directions included the topical questions, connected with product sales on the Russian market, effective interaction with foreign suppliers as well as the theme of contract textiles for hospitality sector.

To increase effective interaction of Heimtextil Russia exhibitors with representatives of retail chains and wholesalers the first day of the fair was dedicated to the extensive event that included International Forum “Sales 2018/2019” and b2b negotiations. Representatives of large retail chains, such as Hoff, OZON, etc., as well as the leading market experts highlighted the most actual issues: consumer demand analysis, customer trends and effective sales channels in Russia, etc. The topic of co-operation with retail chains became the most demanded. B2b negotiations included about 150 meetings with 12 federal and regional retail chains.

The second day of the fringe programme was fully devoted to the topic of textile for hospitality business. Tatiana Kibireva, President of First Club for Hospitality Professionals and moderator of the programme, notes: “At Heimtextil Russia any hotelier will always receive a professional consultation on textile for hotels – both from the companies and the experts”. Tatiana Kibireva also conducted a guided tour featuring the exhibitors with textiles for hotels and restaurants. Thanks to the tour the exhibitors could tell the participants about the important professional advantages of their products, like wear-resistance and safety.

Heimtextil Russia Design Academy: uniting textile and design
Traditionally Heimtextil Russia Design Academy has been the creative center of the fair, and this year this area has presented several events for designers and decorators: lectures and workshops from Russian and European designers in Trend area, practical workshop from the leading Russian design schools in Design Education area.

Design Academy also hosted the final stage of Heimtextil Russia Design Awards. Five finalists presented their collections in the exposition of textile print. The winner was defined by the results of the Jury voting. Maria Mamay, student of Stroganov Moscow State Academy of Arts and Industry, won the first prize – participation with a booth at Heimtextil 2019 in Frankfurt.

Heimtextil Russia is starting another decade of its existence on the Russian market, and we are looking forward to seeing you on the grounds of Heimtextil Russia 2019, which will be held on 17-19 September, 2019.

Exhibitor statements

Decovilla, Turkey
Svetlana Beznosiuk, Sales Manager
Our impressions about Heimtextil Russia are very good! There were very many visitors from all over Russia, including Siberia and the Urals. We are very satisfied! We liked both organization of the fair and the exhibition center. I think we will take part in Heimtextil Russia next year.

Brinkhaus, Germany
Svetlana Lonskaya, Official Representative
In general I may say that the fair has left positive emotions. Especially I liked organization of presentations for HoReCa programme. The organizer has understanding of what the Russian market needs in this segment.

Treartex, Russia
Liudmila Shestopal, Commercial Director
We have been taking part in this fair for about 12 years. This year we’ve got a record number of visitors of our booth, furthermore, the clients were very professional and prepared. We’d like to emphasize on the work that was done by the organizer’s team. This year the exhibitors were provided with a wide range of modern methods for promotion and communication with clients.

Orsha Linen Mill, Republic of Belarus
Natalia Volkova, Sales Director
We take part in Heimtextil Russia for the first time. The fair is very worthy, there were a lot of visitors, both retail and wholesale. By geography I can say that these were people from the Central Federal District, Moscow in particular, also the Urals (Ekaterinburg, Serov) and the Southern Federal District. As for the fair organization, I can mark only good aspects. Security, work, cleaning – everything was flawless.

Rajesh Satam, Joint Director
The fair is well organized in terms of its entire infrastructure, and it offers a lot of scope. Organizer’s work was fantastic, also in terms of variety of programs that have been set up. We are definitely looking forward to develop our co-operation with the organizer and involving more Indian companies next year.

RussCom Graphics, Russia
Ivan Teslenko, Sales Specialist
The organization of the fair deserves an excellent mark! Everything was comfortable and cool. The visitors’ geography is very large – there were clients both from Russia, Southern countries, such as Armenia and Azerbaijan and from Asia, too.

SUPERtextil, Turkey
Maxim Chigrin, Head of Sales Department
Our impressions about the fair are very positive. The first day was very busy, we had very many people on the booth, the clients were interested in everything. We liked that they were from different countries: Russia, Belarus, Kazakhstan, Czech Republic, Germany. We have exhibited at Heimtextil Russia for 10 years, And we will participate next year for sure!

Multigroup, Armenia
Konstantin Kada, Marketing and Sales Director
We liked the fair a lot, our impressions are very good! Several leading brands were presented at Heimtextil Russia. The audience is diverse, we had many clients from the North Caucasus, also from Saint Petersburg, Krasnoyarsk, Krasnodar. Our brand was presented in Russia for the first time and we hope that it’s not the last time, because we really liked to be here!

Castiglioni, Italy
Dario Colombo
The fair was quite good this year. There are much more visitors from the wholesale sector, and not only from Moscow: Krasnodar, Novosibirsk, Astrakhan, Saint Petersburg and all around Russia. It’s very good! The fair was properly organized, we are fully satisfied!

Gerd Billerbeck, Moscow Trade Office of the German brand Billerbeck
Anastasia Lomakina, General Manager
We did enjoy the fair this year. Many visitors pointed out that our booth and products looked very special! We had a lot of visitors from all regions of Russia. For us it was a very productive fair, the organization was perfect – we are pleased with it!

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary numbers 2017
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