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Texworld Paris 11-14/02/2018 Paris, Le Bourget A show that was very conducive to business and was marked by the noticeable return of American buyers

Feb 21, 2018

The Paris trade fairs organised by Messe Frankfurt France welcomed 13,606 visitors, in other words a very steady result compared with February 2017, which demonstrates the appeal and draw of the shows as business platforms.

The shows remain extremely international with 81% of visitors coming from abroad.

TOP 5: 1 - France, 2 - United Kingdom, 3 – Turkey, 4 – Spain, 5 - Italy

New visitors came from North America (+7%) and the African continent (+26%), led by the countries who are major suppliers for Europe such as Morocco (+25%) and Tunisia (+15%), which came to Le Bourget to carry out their sourcing; in addition there were the emerging markets such as South Africa and Ethiopia, which was the guest of honour this season.

Nonetheless, we have noted a 6% drop in attendance from Asian countries, obviously due to the Chinese New Year, an all-important family celebration. On the other hand, Turkey has been very active with a 20% increase.

As regards Europe, visitor numbers from Eastern European countries have kept growing compared with February 2017, especially from Russia (+38%), Poland (+15%) and Hungary (+8%), and we see favourable results for the Ukraine, Cyprus, Finland and Bulgaria. When it comes to France, numbers have remained steady.

“This February 2018 show was a new experience for us with our initiative for a Sunday opening, the aim of which was to reach out to a different audience and to take the dates of Chinese New Year into account. This was therefore a trial run for us. The gamble of Sunday opening for the trade fair yielded an interesting result with attendance by 18% of our total visitors. On the first day, Texworld Paris achieved a win-win situation; visitors were able to discover the fabric collections, free of the crowds. Monday has again proven to be our busiest day and, as already announced, we will return to our usual timetable in September 2018. So we will begin on a Monday”, explains Michael Scherpe, President of Messe Frankfurt France.

A noticeable return by Americans and very enterprising major groups from global fashion

From the very first day, the trade fair showcasing fabrics, trimmings and accessories for every branch of fashion experienced an extremely busy show with prime contractors who were very focussed and curious. Exhibitors were particularly struck by the number of different nationalities visiting the show. Europe came out on top when it came to levels of satisfaction, in the opinion of Harry Liu, a sales representative from Shanghai Denya Import Export: “Our cottons, linens and viscose met with considerable success on the part of mostly European buyers. As far as we are concerned. the show turned out to be sensational”. Many exhibitors were delighted with the return of the Americans. They made up the bulk of some firms’ business contacts. They are

visitors who are returning to the Messe Frankfurt France’s Paris trade fairs, while still being very aware of security. “In the end, we saw more Americans than Europeans. Japan has also been of considerable importance for us at this extremely well organised show”, says Yalin Li, planning manager at Novel Dyeing and Printing United.

© Texworld Paris
© Texworld Paris

French fashion firms showed themselves to be very energetic and observant. Many also noted how proactive English visitors were and observed an upswing in attendees from the Middle East, and in particular from Israel. Russia too appears to be increasingly developing a taste for collections from the weavers that exhibit at Texworld Paris.

Two types of visitors attracted considerable attention:

  • The major fashion groups from Spain, France, the UK, the Netherlands,
    Japan, USA and Sweden. “It’s fantastic, we saw them all. The trade fair
    was extremely positive” explains Pradeep Khatri, CEO of Zaber and Zubair
    Fabrics, which was exhibiting at Elite.
  • Countries where clothing is produced for European brands, such as
    Morocco, Tunisia, Portugal and Turkey, came to source fabrics here at Le
    Bourget.

The upscaling of the fabric collections on offer has once again been lauded. This applies especially to Chinese manufacturers, as Augustin Bideault, commercial director at Sofila, an exhibitor at Avantex Paris, points out: “I certainly noticed an improvement from China. Their products are of just as high quality as European ones. They now know how to use our marketing methods. China has well and truly attained another dimension.”

The most viewed products at this show were jacquard, Tencel®, buttons and eco fabrics. It should be noted that the sustainable itinerary, set up back in 2010, has seen unabated growth for two years, with a 10% rise in attendance at each show.

ELITE, the segment at Texworld Paris for textile companies with strong added value, got off to a slow start and did not reach its full potential until Monday through to the end of the show. European fashion labels are particularly keen on the packages that these exhibitors organise for them.

Buyers were able to hone their searches thanks to Pantone’s presentations of colours and the multitude of trends for spring/summer 2019 displayed by the show’s artistic directors. Catwalk shows from the winners of the FRANKfurtstyle Awards and designs from students at the ESMOD college of fashion completed the information about styles and designs.

The next Texworld Paris show: 17-20 September 2018

Learn all about Texworld Paris and download high-definition visuals at:
www.texworld.messefrankfurt.com

Visiting the exhibition couldn’t offer greater convenience: TEXWORLD Paris belongs to the group of related trade shows organised by Messe Frankfurt France, held in one and the same location, on the same dates and to which entry is free upon presentation of professional credentials: Apparel Sourcing Paris, Avantex Paris, Shawls&Scarves - the Accessories Show Case, Texworld Paris, Texworlddenim.

All details about textile trade shows organised by Messe Frankfurt throughout the world can be found at www.texpertise-network.com

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition
grounds. With some 2,400 employees at 30 locations, the company generates annual sales of over
€640 million. Thanks to its farreaching ties with the relevant sectors and to its international sales
network, the Group looks after the business interests of its customers effectively. A comprehensive
range of services – both onsite and online – ensures that customers worldwide enjoy consistently
high quality and flexibility when planning, organising and running their events. The wide range of
services includes renting exhibition grounds, trade fair construction and marketing, personnel and
food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60
percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Press officers:
RE ACTIVE – Frédéric Pellerin – fpellerin@re-active.fr & Dimitry Helman – dimitry@re-active.fr – +33
1 40 22 63 19
Messe Frankfurt France – Mathilde Vander-Elstrate - +33 1 55 26 61 39 –
mathilde.vander.elstrate@france.messefrankfurt.com