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Greenshowroom and Ethical Fashion Show Berlin: Stones that you can wear and pineapple seen in a different light

Jan 9, 2018

Fashion made of unusual materials doesn’t just set an example in terms of appearance. When it comes to sustainability in particular, the innovative collections of numerous labels are the best examples of coolness coming into play when labels deviate from the usual well-trodden fashion paths.

During the upcoming Berlin Fashion Week the exhibiting labels at Greenshowroom and Ethical Fashion Show Berlin will show that fabrics and leather are not the only materials suitable to make fashion from, from 16 to 18 January at Kraftwerk Berlin.

Cool and sustainable: natural materials such as pineapple fibres and stone in fashion / photo: nat-2
Cool and sustainable: natural materials such as pineapple fibres and stone in fashion / photo: nat-2

Sneakers made from stone
When it comes to stone shoes, most people think of the notorious and infamous concrete shoes from film classics such as “The Godfather”. The stone trainers from the innovative Munich shoe label nat-2 by designer Sebastian Thies are far more light-footed and stylish. Influenced by the style of the graffiti, street and board sport culture of the early 90s and the technically inspired 80s, nat-2 are keen to experiment with innovative materials. Nat-2 has teamed up with Roxxlyn from Berlin to produce exclusive natural stone accessories for their sneaker collection made from stone. This involves shale being made soft, light and flexible in an elaborate procedure and processed into genuine unique pieces by a family-run factory in Italy according to the principles of fair production. In addition to stone, the label also processes wood, corn, cork and glass into shoes.

Blouses made from plastic bottles
Jan `N June from Hamburg proves that colourless plastic bottles can be turned into silky shimmering blouses. For their minimalist collections, the two founders use a number of materials including recycled polyester, which is made from plastic waste such as PET bottles. The bottles are first shredded and melted down. The mass is then pressed through ultra-thin nozzles to create new fibres. And if you think this is all about colourful upcycling fashion in a patchwork style, you’d be wrong: Jan `N June's fashion is cool and feminine – and wonderfully soft on the skin. All products are certified according to the Global Recycling Standard (GRS).

Trousers made from car seats
The South Korean upcycling label Re:Code frees used clothing and textiles from their original purpose and redefines them as part of limited collections. For its Industrial Collection, the label transforms the soft covers of headrests in cars or discarded airbags into puristic tops, sweaters, trousers and accessories. Discontinued military tents, harnesses and camouflage clothing are incorporated into vintage items in the Military Collection. Even small elements such as buttons, zips and care labels find a new purpose in the form of cool details. Re:Code regards itself as a company with a sense of social responsibility and works specifically with young designers and socially disadvantaged people.  

Clutch made from pineapple leather

Delicious, healthy and fashionable too: the pineapple is a true all-rounder. Instead of the sweet fruit, however, it is the leaves of the pineapple plant, a by-product of harvesting, that end up being used in the bags of the Mallorcan label Maravillas Bags. Before the leaves are turned into chic bags, they are first broken down into fibres from which a form of non-woven fabric is created. Just like leather, this is water-repellent, supple and tear-resistant. This vegan and environmentally friendly alternative to leather is called piñatex. If you don't want to have to do without leather, Maravillas Bags also offer bags and accessories that have been tanned with vegetable products made from roots, bark or oak or olive tree leaves instead of the traditional and somewhat harmful substances.

T-shirt prints using sunlight
When it comes to sustainable fashion, manufacturing processes play an important role alongside materials. Instead of placing them under a heavy printing press, the Portuguese label Light Factory produces its T-shirts using sunshine. The combination of light-sensitive ecological colour and sunlight are a natural way to create cool prints. This involves the slow fashion label doing nothing more than developing photos directly on textiles. The photographer Maria da Conceicao Pires is behind the label. The T-shirts, dresses and home accessories pay homage to their homeland of Portugal and incorporate typical motifs and patterns.


Photo material for download:
http://ethicalfashionshowberlin.com/en/press/

Videos, photos and other information:
www.greenshowroom.com
www.ethicalfashionshowberlin.com
www.facebook.com/greenshowroom
www.facebook.com/ethicalfashionshowberlin
www.youtube.com/greenshowroom
www.youtube.com/EFSBerlin
www.instagram.com/greenshowroom
www.instagram.com/ethicalfashionshowberlin

Information about global textile trade fairs by Messe Frankfurt:
www.texpertise-network.com

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary numbers 2017
For more information, please visit our website at::
www.messefrankfurt.com  |  www.congressfrankfurt.de  |  www.festhalle.de