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AVANTEX: Final Report September 2018

15 Oct 2018

15,075 visitors thronged the aisles at the “Fairyland for Fashion”, which grouped Messe Frankfurt France’s trade shows dedicated to the fashion industry at one venue. With over 80% of visitors coming from outside France, these shows remain THE allimportant event for the global fashion industries.

There are no longer regional blocks for each continent that predominate as there used to be. We observed a variation in visitor numbers according to country, to different degrees; however not very noteworthy overall except in the case of France, whose numbers continue to grow with a plus of 11%. Further good results were posted for Italy +5%, Russia +7%, Switzerland +16%, India +17%, South Korea +15%, the Lebanon +14%, Canada +7%, Argentina +8%, Colombia +5%, Tunisia +11%, Mauritius +8%. 

TOP 5: 1 - France, 2 - United Kingdom, 3 – Spain, 4 – Italy, 5 - Turkey Spain and Italy each move up one place, relegating Turkey to the bottom of the table. 

AVANTEX: The vanguard of fashion answered the call 

This year, 40 exhibitors came from 9 different countries for Avantex Paris, the biannual event for the creative and technical source of tomorrow’s fashion industry. On the occasion of its 7th session, the show assembled around forty prominent firms and organisations from eight countries that design, make and distribute technological products and solutions for fashion with high added value. 

Avantex Paris, the European driver for innovation in the fashion sectors. 

Once again, what was conspicuous at Avantex Paris was the great variety of visitors, which lent it all a network-like character, something that is no hindrance to business. The opposite applies!  From straightforward prime contractors or the heads of fashion and luxury brands through to consultants, research engineers and even investors eagerly awaiting the trends compiled by Avantex Paris, which is firmly established as a pioneer for these new demands for the extended textile and fashion industries. Cléa Pola, the founder of the slow-fashion and eco-friendly producer Coco & Rico, which is 100% local, agrees: “I’m mega happy, there was no-one but true professionals, not merely curious onlookers but many potential customers. The synergy among exhibitors is excellent; they may become future partners. We expanded our portfolio of real customers from abroad, in particular from Asia. Thanks to Avantex, we will be going to London next month!!” 

“We saw huge numbers of high-calibre visitors” confirmed Magnus Hellström, marketing and business director at Coloreel, demonstrating this new colouring unit for embroidery machines. “We are delighted, we met our target group, distributors. Certain came from China, Japan, Taiwan and India but also from Eastern Europe, which seems to be the trend at the moment.” Success that was also encountered by other start-up businesses who came to promote their expertise, such as the French firm INDUO with their water-repellent fabric which is of interest to the luxury sector, or the Belgian firm Retviews with their algorithms for market surveys in real-time. 

New types of clothing distribution, very close to consumer wishes, were unveiled, in particular by the European Centre for Innovative Textiles and its Future Apparel Experience by CETI, a place for encouraging experiments with IoT tools. Great work has also been done in this area by Tô & Guy, a French firm that combines co-design, printing and augmented reality to achieve greater customisation. CETI also reported considerable demand at its stand for alternative solutions for leather. A project for tomorrow. 

Avantex Paris included a huge variety of technical materials invented by South Korean, Chinese and Taiwanese manufacturers, which are always very popular, mainly with buyers for outdoor and sports brands, but nowadays we are well aware of the lateral influence of sports on all fashion segments.  

In this way, the trade show presents ideas and materials to professionals of all kinds in order to offer a new and original perspective for the future. For instance, with the competition for advanced educational institutions, taking as an example the established collaboration with the ESMOD College of Fashion, whose students have developed to develop technical textiles from the TECHTERA cluster in Lyon.   A first attendance by the Finnish Alvar Aalto University, where expertise developed in the associated chemistry and design schools sparked everyone’s curiosity, as demonstrated by Pirjo Kääriäine, professor and head of the CHEMARTS programme: “We held a number of interesting discussions with European and Asian companies about future collaboration. We don't sell finished products but we can provide support in creating new materials. Overall we made a large number of contacts, who are concerned with the future of recycling and environmental responsibility in fashion." 

A climate conducive to textile R&D and its applications in industry, valued highly by Messe Frankfurt France, which once again has rewarded start-up companies that are actively involved in changing in the sector. The third Avantex Fashion Pitch: the competition between five solutions, corresponding to the segments at the exhibition, allowed the public to vote using the WiRATE platform.   – The first prize at this September's session went to a young American start-up called Nineteenth Amendment, which intends to revolutionise the retail business for fashion products.  A package of tools and services for fashion designers and companies, aiming to simplify development of garments, from design to sales by way of production.  The firm will benefit from individual guidance, a presentation at Avantex Paris next February and support from WiRATE and Moovjee in furthering their goals, while CETI will provide advice. – Special mention for three other competition entrants: Wonda Kammer and his men's shirts manufactured in Ghana, who finished, very close behind, in second place, then Gorfoo, a brand for clothing, accessories and shoes made of plant-based materials, and lastly the collection of precise curves from Simone Simon. All three will have an outfit exhibited at the next show in addition to coaching sessions provided by Hall Couture. 

As every year, the agora was the epicentre for prolonged debates and discussions focusing on textiles and fashion markets. Numerous were the experts at these round tables, which were dedicated to a myriad of topics: ecology, functionality, social networks, the role of influencers, new manufacturing processes or major shifts in distribution channels etc. A wide array of subjects reflecting the changes that the fashion and clothing industry is undergoing was presented. The catwalk shows staged by the Amsterdam Institute of Fashion and Tô & Guy provided a brilliant example. 

All of these challenges and concrete responses make Avantex Paris a forward-looking event in its own right among the cluster of Messe Frankfurt France trade shows, where sustainable development and social and environmental responsibility become established. 

The next Avantex Paris show 11 - 14 February 2019, Paris Le Bourget

All details about textile trade shows organised by Messe Frankfurt throughout the world can be found at the new platform:

Background information on Messe Frankfurt Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). 

For further details, visit: | |  

Press officers: RE ACTIVE – Frédéric Pellerin – & Dimitry Helman –  –  +33 1 40 22 63 19 
Messe Frankfurt France – Cassandra Galli – - +33 1 55 26 61 39