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Market for natural cosmetics growing

26 Jun 2018

Messe Frankfurt is set to launch the first Beauty Area at the Ethical Fashion Show Berlin and Greenshowroom during the coming Berlin Fashion Week. From vegan nail polish and moisturising hydro-serum to body oil and fragrant hair balsam, the Benecos, Ringana by Tina Feller, Ella Brante and Biosfair labels will present natural make-up hair and skin care and style products from 3 to 5 July. As special guest, organic make-up artists and natural beauty coach Lisa Schaff will appear at the Beauty Area in the afternoon on 4 July.

“Sustainable from head to toe – with the new Beauty Area, we are rounding off the range of fair fashion at the Ethical Fashion Show Berlin and the Greenshowroom. Thus, in addition to the outfits, visitors will now find the appropriate styling products, too”, says Olaf Schmidt, Vice President Textiles and Textile Technologies, Messe Frankfurt.

(Source: Biosfair)

From a niche to booming market: the share of natural cosmetics has been rising continuously for many years. In Germany, the biggest European market, the segment reached a market share of 8.8 percent with a turnover of € 1 billion in 2017. Together with near natural cosmetics, the figure rises to 17 percent.[i] In other words, around one in six consumers in Germany use natural or near-natural cosmetics. The massive change that has taken place in the cosmetic market is illustrated very clearly by the increase of three quarters of a million consumers who used natural cosmetics for the first time in 2017.[ii] However, it is not only German consumers who are turning to environmentally-friendly products – the trend is noticeable all around the world. For the global bio-cosmetic sector, US-based market-research and consulting company Grand View Research, Inc., predicts annual growth of 9.5 percent to an annual turnover of US $ 25.1 billion by 2025.[iii] Hence, it is hardly surprising that natural cosmetics have developed into an established segment of all bigger drug stores. Perfumeries and departments stores are also taking up the trend with special natural-cosmetic counters, as are discount chains with their own natural-cosmetic brands.

Certification offers orientation

From herb extracts, via blossom water, to vegetable oils – natural cosmetics are distinguished by the exclusive use of vegetable, mineral or animal-based ingredients with no synthetic components, such as paraffin, silicone or paraben. But what many consumers do not know is that natural cosmetics is not a protected term and there is no clear statutory regulation. The German Ministry for Health formulated the first non-binding definition of the term in 1993. Since then, natural cosmetics have been products that, apart from a few exceptions, are made using only natural ingredients. More differentiated guidelines that take account of other aspects, such as biological cultivation, fair trade, a ban on animal testing and genetically-modified raw materials, are embodied in certificates and standards.

In Germany, the following three test marks rank among the most widespread: Natrue, which is sub-divided into three stages – natural cosmetics, natural cosmetics with organic ingredients and organic cosmetics, whereby organic cosmetics must comprise, inter alia, at least 95 % natural ingredients from controlled organic cultivation and / or controlled wild harvesting; Ecocert, in which case at least 95 % of the ingredients must be natural and 95 % (organic cosmetic) or 50 % (natural cosmetic) from organic cultivation; and the BDHI Standard for controlled natural cosmetics, which attaches particular significance to environmentally-friendly production, organic-quality raw materials and animal and labour protection. This includes a worldwide ban on animal testing, a strict limit on animal-based raw materials and an active campaign against biogenetics.

Press releases & images

[i] Source: Naturkosmetik Jahresreport 2017 (Published by Naturkosmetikkonzepte Elfriede Dambacher)

[ii] Source: GfK Consumer Scan 2017

[iii] Source: Organic Personal Care Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Oral Care, Cosmetics), By Region (North America, Europe, Asia Pacific, CSA, MEA), And Segment Forecasts, 2018 – 2025, Über MarketResearch: / www.ethicalfashionshowberlin.com

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Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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