Neonyt Lab

Tu Du’s for your own sustainable wardrobe

30 Aug 2022

How effective collective brainstorming is and what it can achieve was made clear by Germany's first "TU DU" wall, which was put together during the Neonyt Lab from June 24 - 26, 2022: What can each of us do for a more sustainable closet?

Engagement Global with the #17Goals campaign compiled numerous tips on a huge wall. The visitors of the Neonyt Lab could add their own ideas during the three days and the supporting partner Frankfurt Fashion Movement also contributed many creative approaches. “It is great to see how interested the visitors were in the 17 goals and how to apply them in their own wardrobe via our TU DU-Wall“ Kristina Löhr from the #17Goals project at Engagement Global was delighted. „Many took the colourful stickers as inspiration to share and give away.”

These are some of the many helpful tips gathered during this campaign:

1: Donate clothes you no longer wear to initiatives for the homeless or refugees.

2: Ask fashion brands under which conditions your favorite item was produced, e.g. via the #whomademyclothes campaign.

3: Pay attention to the materials when buying. Mixed fabrics are difficult to recycle.

4: Check out "Fashion Revolution" or "Fashion Changers" for current sustainable trends.

5: Female seamstresses are more often affected by exploitation. Buy clothes with the "Fairwear Seal" or the "Green Button".

6: Wash your clothes with organic detergent.

7: Try to air dry your clothes and avoid using a dryer.

8: When buying fashion and accessories, look for the "Fairtrade" label, which guarantees that manufacturers a minimum price for their goods.

9: Look for sustainable materials such as recycled fibers, clothing made from offcuts, and vegetable-tanned leather.

10: "Made in Europe" is not always fair. Look for textile labels here, too.

11: Organize or participate in a clothing swap party.

12: Ask yourself before each purchase: do I really need the new item?

13: Avoid viscose (if possible), as 150 million trees are cut down each year to produce the fiber.

14: Use sustainable detergents without microplastic components. Have you tried soap nuts tried?

15: Avoid emissions by not ordering as much online and buying more local products (short delivery routes).

16: Gold and gemstones for jewelry often come from conflict areas. Buy jewelry second-hand, from recycled gold or with the "Fairtrade winner.

17: Talk to friends about washing tips or the great sustainable fashion sustainable fashion brands you've found, etc.