Hub for the future of fashion

Review: Ethical Fashion Show Berlin, Greenshowroom & FashionSustain
The central hub for innovation, technologies and sustainability: Ethical Fashion Show Berlin, Greenshowroom and FashionSustain at the Kraftwerk Berlin event centre. The new location, even more international eco-fashion exhibitors and the new, future-oriented conference not only ensured a large number of visitors, full exhibition stands and a good atmosphere but also exceeded the expectations of the organisers, Messe Frankfurt. “Exciting and highly committed labels, a wonderful audience of trade visitors and an unrivalled thematic spectrum. The results after three days at the ‘Kraftwerk’ event centre could hardly have been better. We showed that sustainability and innovation are the driving forces of the fashion sector. Anyone who did not come to the shows has really missed something”, said Olaf Schmidt, Vice President Textiles and Textiles Technologies of Messe Frankfurt. “With our new FashionSustain conference and the collaboration with the Premium Group and their #Fashiontech conference, we have also found the perfect partner to transform the ‘Kraftwerk’ into the foremost hub for tomorrow’s fashions.”

With 61 percent of exhibitors coming from outside Germany, the Greenshowroom and the Ethical Fashion Show Berlin were more international than ever before. Altogether, 170 labels from 26 countries presented a broad spectrum of products ranging from innovative street styles to high fashion for the 2018/19 autumn / winter season at the two fairs. As in the past, one of this season’s highlights was the catwalk show, which was curated for the first time by Claudia Hofmann, stylist and co-founder of the Fashion Council Germany.
At the new FashionSustain conference, renowned keynote speakers opened an interactive, multidisciplinary discussion about the future of fashion. The Thinkathon with Zalando and the Fashion Council Germany as design challengers proved not only to be a creative hub but also a genuine working event with impressive results.