Store to watch: Convivial Project

A London design duo is revolutionising the textile value chain with bespoke generative fashion

The two co-founders of London design company, Convivial Studio, creative engineer Paul Ferragut and designer Ann-Kristin Abel, have brought a 'convivial' project to life with their new idea, Convivial Project, begun in 2014. Their online shop of the same name is not just a platform for buying a luxurious fashion product: it actually offers scope for getting involved in designing a personal, unique item.

Customers can use the Convivial Project web app to engage with the products’ design algorithm, by means of sliding bars within the ‘Texture’, ‘Colour’ and ‘Pause’ tabs. The texture, fluidity, weave, complexity and scaling of the pattern can be changed, and the colour composition can be personalised with two to seven colours. In so doing, the customers can see on screen how they are individualising their scarf. For the moment, they can choose between two materials, silk habotai and silk georgette. However, the option of including organic bamboo silk and peace silk into the range is currently being explored, and further sustainability-related criteria may also be integrated. The one-off scarves are then manufactured in the UK by silk manufacturer, Silk Bureau. They are finished and delivered within three to four weeks at most.

With their debut collection, Ferragut and Abel are committing themselves first to experimental basic research into their new concept of 'production meets retail'. With their innovative approach, the first step is to investigate the design algorithms and corresponding mathematical formulae that a digital interface needs, in order to draw customers into an integrative design loop. In the next step, the process will become more complex as more options, interfaces and products are offered.

Abel and Ferragut are two creatives with multiplex and colourful backgrounds who have come together from the most diverse disciplines in programming, graphic design, fashion design and trend research. They are bringing these together to create their revolutionary approach. Their intention is to use their collective experiences to develop their technology further. It’s a simply 'convivial' project that’s always poetic, integrative and relevant. It not only bridges the gap between the maker and the user, but also makes production processes more democratic.

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