When it comes to penetrating the property market with smart-home concepts, China is booming. The key factors are obvious: an above-average urbanisation migration; a constantly growing middle and upper-class population; a technology-savvy urban population with a high level of acceptance for digital progress; the society’s high internet penetration rate in terms of both mobile and stationary internet access; and a state initiative to further boost the distribution rate of the Internet of Things (IoT)/IoT-enabled end devices. All the aforementioned criteria culminate in the prediction that China’s market for smart-home devices and services will grow by over 40 percent annually in the coming years.
As well as technology providers and producers of white goods, which primarily benefit from the transformation from homes to smart homes, it is home textiles in particular that are relevant to this process. As flooring and wall coverings, as curtains or façade protection, as well as in the still more classic areas of use, such as bed linen for example, IoT elements are increasingly being found in the most diverse of product groups. The Chinese market for home textiles is currently defined by its own nationality: a disproportionately high share of demand is also being met by Chinese suppliers. And Chinese technology developers at the interface between classic textile producers and smart-home products are leading the way when it comes to presenting attractively priced IoT solutions.
And like every market, Chinese home textiles, whether smart or analogue, need a marketplace: the biggest trade event for home textiles is Intertextile Shanghai Home, organised by Messe Frankfurt. The most recent edition, which took place from 23-26 August, attracted almost 1,100 exhibitors from 30 countries and almost 39,000 visitors from 99 countries, thereby confirming once again that it is the most important trade fair for home textiles in this region of the world. The international buyers found products from all significant product groups such as bed and bathroom textiles, decorative fabrics, window fabrics, as well as an area dedicated to the topic of digital printing.
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- Trade Show