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Messe: Intertextile Shanghai Home Textiles

Land of opportunity

A growing middle class, increased consumption, diversified market demand: China’s home textile industry offers unprecedented opportunities for companies. And the ideal platform for this is taking place from 28-31 August 2019: Intertextile Shanghai Home Textiles.

March 2019

China is a market with potential. Especially for international home textile markets. According to information from the Chinese government, which uses a more narrow definition of this group, the country currently has around 33 million middle and upper-class households. Of these 33 million households, around 10 million are considered to have the strongest purchasing power for the home textiles sector because they have combined assets of around 450,000 US dollars or more, which usually includes their own home.

According to Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd., these well-educated consumers have different brand preferences, product expectations and consumption habits than previous generations: “The greater emphasis on product quality, brands and a tailored experience from customers have fostered strong growth and new product offerings in the entire home decoration industry in China. With over 1,000 exhibitors and around 40,000 visitors under the same roof, Intertextile Shanghai Home Textiles is the place to capitalise on this unprecedented growth of the Chinese middle and upper classes.”

As soon as one fair ends, another begins: the spring edition of Intertextile Shanghai Home Textiles recently drew to a close with 25 percent more exhibitors (291 from ten countries and regions) and 6.8 percent more visitors (22,296 from 60 countries and regions) and plans are already being made for the upcoming autumn edition, which will once again bring together top exhibitors and industry experts in Shanghai from 28-31 August 2019. There will be a focus on contract textiles and finished home textile products.

#Intertextile Shanghai Apparel Fabrics #Home textiles #Contract textiles #Shanghai #China #Asia

Find out more here:

Press Release: Dynamic market demand creates momentum for August’s Intertextile Shanghai Home Textiles – Autumn Edition

Press Release: Intertextile Shanghai Home Textiles – Spring Edition concluded with increasing popularity and solid business outcomes


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