Staying real

Covid-19 still has a firm grip on the world, but the textile industry is readying itself for the future, despite an uncertain outlook. The strong demand for exhibiting space makes Heimtextil organiser Messe Frankfurt highly optimistic about the upcoming edition from 12th to 15th January 2021. More than 95 per cent of space at the leading trade show for home, healthcare and hospitality textiles has already been booked and the trade show programme will be restructured to make orientation among the large number of events easier.

May 2020

Will classic trade show concepts still be viable after the corona crisis? Could the currently much discussed and continuing digitalisation mean lead to trade show participants doing business only online in the future? Messe Frankfurt is convinced that the trade show will take place successfully in its usual form from 12^th to 15^th January 2021. And, current registrations prove the organiser right: more than 95 per cent of exhibition space has been booked. "As far as the pandemic is concerned, we are convinced that people will still want to meet in person to exchange their products – and perhaps more so than ever after this crisis year – and that personal contacts are the best prerequisite for good, long-term business. Virtual offers can of course complement global communication. But personal meetings and the experience of touch, especially in the field of textiles, will remain essential," says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt.

Heimtextil will not only take place, it has also restructured its trade programme. In order to make orientation easier, the numerous events informing and inspiring specific target groups will be divided over the three segments „Show“, „Trend“ and „Conference". "Show“ focuses on the stands of international exhibitors in halls 3 to 12, where famous interior designs experts will lead visitors directly to innovative exhibitors of interest. „Trend“ with the established „Trend Space“ in hall 3 will be trend barometer und first port of call for design, trend and market forecasts. And „Conference“ will pool lectures, panel discussions and workshops in the five areas of Heimtextil, which target specific visitor groups.

At the 50^th edition of Heimtextil from 7^th to 10^th January 2020, around 63.000 visitors got information from 2,952 exhibitors at the world's leading trade show for home, healthcare and hospitality textiles about what was going on in the international industry.

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Staying real

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