Consumers are increasingly aware of their environmental and social footprint and they value regional revitalisation, fair pay and working conditions, CO2 neutrality and the conservation of resources. Clear proof of this development is provided by an extensive survey by Oeko-Tex on the topic of sustainability in textiles. 70 per cent of over 11,000 consumers who responded to the survey view it as their responsibility to lead a sustainable and environmentally friendly lifestyle . This year, the international trade show for lifestyle concepts and interior design Interior Lifestyle Tokyo (ILT) addresses the growing trend for ethical consumerism. A number of ethical brands from Japan and overseas will be exhibiting at the trade show for the first time. These include Made51, a project in which refugees work with social enterprises. They design lifestyle products, manage the sales and distribution of their product lines and are integrated long-term in the commercial operations of the supporting companies. This creates new career perspectives and stimulates the local economy. Another example is Ratta Rattarr, a project in which so-called Creators (people with disabilities) and Attrierista (supporters) collaborate to create decorative designs and high-quality products for a modern lifestyle. It is clearly a concept that reaps rewards: In 2018, the brand was elected as the Japanese Social Design Project of the ELLE DECO International Design Awards (EDIDA).
In addition to sustainability-focussed exhibitors, ILT brings together other high-quality brands and international customers, addresses the industry’s latest trends and offers a multi-faceted supporting programme. The special zone “The Corner Shop – How to make a market” creates an inspiring environment for buyers to discover new and creative products. The “Japan Style” zone showcases the fusion of traditional Japanese craftsmanship and modern design. Another highlight is “Hyggelig Hours”, which brings Nordic flair to Tokyo on 17 and 18 July with presentations, a talk show by the Embassy of Finland and beverages from Robert’s Coffee, a coffee shop brand from Finland.
Last year Interior Lifestyle Tokyo welcomed 180 national and international exhibitors and more than 25,000 visitors from 42 countries. This year the Tokyo Big Sight West halls will again welcome the country’s leading enterprises and buyers from all over the world from 17 to 19 July 2019.
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