Intertextile Shenzhen Apparel Fabrics
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Trade Show: Intertextile Shenzhen Apparel Fabrics

From Shenzhen into the world

Young designers from the region around Chinese innovation hub Shenzhen are gaining a foothold in the international fashion business. This means that exhibitors showing at Intertextile Shenzhen Apparel Fabrics from 15th to 17th July 2020 will be very close to emerging talent. The trade show also provides a platform for possible cooperation between Chinese players and companies from abroad.

April 2020

Shenzhen in the province of Guangdong is one of the fastest growing cities in the world. The city is not only home to many high-tech companies and the second biggest Chinese stock exchange. Since 2008, Shenzhen has also been a member of the Creative Cities Network of United Nations Educational, Scientific and Cultural Organization (UNESCO). The network is dedicated to sustainable urban development and focuses on creativity as strategically crucial. And, according to Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd, the fashion industry should also be keeping an eye on Shenzhen: “We see young, promising fashion designers from the local area emerging onto the global scene.“ From 15th to 17th July 2020, exhibitors at Shenzhen Apparel Fabrics will benefit from the city’s economic strength and its proximity to emerging design talent.

Chinese designers are becoming more and more popular with both international shoppers and Chinese consumers of generations Y and Z. Because they know how their home market works. To boost sales, designers for instance use important domestic e-commerce platforms and their ties to Chinese social media influencers. Many big western brands like H&M, Fila and Nike have worked with Chinese designers before. Intertextile Shenzhen Apparel Fabrics serves as a platform for Chinese and international industry players to communicate and exchange information.

This year, the international trade show for clothing fabrics and accessories will take place for the first time under the new name Intertextile Shenzhen and is also moving to a new location: The Shenzhen World Exhibition and Convention Center offers more than enough room for the more than 2,000 exhibitors expected to participate in the event. Furthermore, exhibitors having planned to take part in trade shows Intertextile Shanghai Apparel Fabrics and Yarn Expo before they were cancelled due to the coronavirus have the opportunity of showing at the trade shows in Shenzhen from 15th to 17th July 2020 instead.

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Find more information here:

Press release: Made in China: a label redesigned in Shenzhen

Press release: Messe Frankfurt announces changes to its postponed Intertextile Shanghai and Yarn Expo fairs




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