Sustainable fashion is booming. From shoes made from algae and recycled ocean waste to fashion being made under fair trade conditions in collaboration with craftspeople worldwide; the many and varied approaches of sustainable fashion brands impress with in-depth stories and mature concepts. The successful first edition of Neonyt underlined the fact that sustainability is one of the most relevant themes for the future of the fashion industry; with an extensive portfolio of 150 international and national green fashion labels from 26 countries it is the world’s largest B2B event for sustainable fashion. This turnaround was manifested especially in the multitude of conventional buyers at the event: “For us as a mainstream retailer, sustainability is a key topic for 2019. We are noticing our customers’ interest and want to do better. Neonyt can help us with that. The significantly younger audience and the tech link are turning ecological fashion into a key innovation topic,” said Marc Ramelow, Managing Director of fashion store Ramelow. Lisa Banholzer from Blogger Bazaar agrees: “It’s great to see fair fashion brands stepping up the pace and also that sustainable fashion is now sexy”.
The perfect platform for this development: Neonyt. The link between the Neonyt trade fair and the future topics of the fashion industry in multidisciplinary conferences like Fashionsustain, Fashionimpact, #Fashiontech and Unlock Style by Zeitmagazin, the Silent Forum and other formats like the Thinkathon, the influencer and blogger lounge Preepeek and the industrial prototype-centred Showcase of Change creates a new, successful format. “Neonyt is a hugely significant event as it conveys a different side to sustainable fashion, which is presented here in an inspiring, cool and exciting way! Neonyt therefore has what it takes to become a real movement. The tradeshow was very positive for us and we also noticed an extremely positive development: the market is growing, and new stores in particular are focusing on sustainable products. Here at the fair we gained France as a new potential market. Apart from that, the Benelux countries are particularly important for us, as well as the German-speaking region and Scandinavia.” states Johan Graffner, CEO of the exhibitor Dedicated. Olaf Schmidt, Vice President of Textiles and Textile Technologies at Messe Frankfurt, added: “We announced Neonyt as a real must-attend event and it certainly was. And not just in terms of visitor numbers: the feedback from everyone we spoke to – from visitors and exhibitors to speakers and partners – was extremely positive, whether regarding the style and professionalism of the exhibiting fashion labels, the variety and depth of the topics covered or Neonyt’s new look. The Neonyt concept was a resounding success, also from a global perspective. Our visible partnership with the United Nations Office for Partnerships and the Conscious Fashion Campaign has attracted worldwide attention.”
#Sustainable Fashion #Fair Fashion #Innovation #Sustainable Innovations #Neonyt #Berlin #Germany #Europe
Find out more here:
Press release: “NEONYT: Breakthrough for green fashion”
- Trade Show