It’s no secret: the fashion industry is one of the most ecologically damaging industries in the world. High CO2 emissions are caused by the production of fabrics, wet techniques for dyeing and finishing, offcuts and non-recyclable material compositions and packaging, not to mention the various ways end consumers care for their products. The fast-fashion industry in particular has a significantly negative influence on the climate as a result of its manufacturing processes, the materials it uses and short collection cycles. Many fast-fashion brands launch new collections weekly, which means that up to 50 fashion cycles with over 100 billion items of clothing are produced every year – and in the EU, 80 percent of those end up in landfill or incineration plants*, simply because most items are left hanging unworn in wardrobes and then cast aside to make way for new ones.
The time for radical change has come: Neonyt has been working with Conscious Fashion Campaign and the United Nations Office for Partnerships since 2019. Working towards Agenda 2030 and the 17 Sustainable Development Goals (SDGs), their mission is to also endorse the vision of a better world to the international fashion industry. And that also includes a healthy climate. Which is why measures for environmental protection and against climate change are set out in SDG 13. “The fashion industry is one of the most polluting industries in the world and accounts for around 10 percent of global emissions. Going forward, it is critical that the fashion industry changes the way it operates to become fairer and more sustainable,” says Sophia Kianni, climate activist and member of the United Nations Secretary-General’s Youth Advisory Group, in a short interview about the ongoing Neonyt educational campaign with Kerry Bannigan, founder of Conscious Fashion Campaign.
Is this the end of fast fashion? To pave the way for change, it is essential that we turn our backs on fast fashion, according to Kianni: “I would really like the fashion industry to shift away from fast fashion and the production of collections with hundreds of pieces and instead to focus on making sustainable, circular and smaller capsule collections with more ethical materials – even though they might be a little bit more expensive. Not just as corporations, but also as a society we need to be more comfortable with investing in quality pieces that will last a long time instead of just relying on fast fashion.”
Neonyt’s exhibitors are showing us how fashion can be more sustainable and still stylish at the same time. With its DetoxDenim campaign, Cologne-based label Armedangels is drawing attention to environmentally harmful toxins and the high water consumption required to make a conventional pair of jeans. Their DetoxDenim styles are made of GOTS-certified organic cotton, washed without chlorine and free from damaging chemicals, making them better for your skin, your conscience and also the planet. According to Armedangels, the campaign has already saved just under 170 million litres of water and more than 1,416 tonnes of CO2 equivalent. Protecting our environment is also the top priority of clothing label Jan ’n June: by eliminating plastic, ensuring transparent production methods, recycling offcuts to make other products and reusing packaging materials, the label is making its contribution to a more sustainable fashion future.
The coronavirus pandemic has put the spotlight on many issues within the industry and the wish for more sustainability in the fashion sector has been growing ever since the crisis began. Twice a year Neonyt provides fresh inspiration on this subject, along with sustainable expertise and insight into relevant trends in the form of conferences, panel discussions, events and other exciting agenda items. The next edition of Neonyt will take place in July 2021 – for the first time in the digital FFW STUDIO as part of Frankfurt Fashion Week, which is also presenting a consistently sustainable agenda.
This impressive commitment shows that the fight for a more sustainable future hasn’t been lost yet and if everyone pulls together, long-term change can still become a reality.
#Neonyt #Now #SDG13 #Conscious Fashion Campaign #Environmental Protection #Climate #Circular Economy #Fashion Industry #Armedangels #Jan ’n June #Frankfurt Fashion Week #FFW STUDIO
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*Heinrich Böll Foundation & BUND (2019): Plastic Atlas
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