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Trade Show: Neonyt

Digitalisation as a driver of sustainability

Digitalisation has worked its way to the top of the agenda and, as well as benefits for consumers and manufacturers, the digital transformation is also resulting in more sustainability: the textile and clothing industries are regularly coming up with new, smart approaches and solutions to help brands act more sustainably, individually and inclusively.

December 2020

People, machines and products – in industry 4.0, everything is connected. The ongoing digitalisation process is also contributing to the textile and fashion industry becoming more sustainable: software with smart systems, for instance, is taking full advantage of the optimisation potential of production processes – from more transparent supply chains and zero waste approaches to smart collection development and designs through to distribution processes. Technologies like 3D body scans, virtual reality, avatars and digital retail experiences are increasing customer satisfaction and creating new experiences within the industry.

On demand and contactless: since the outbreak of the coronavirus pandemic, online shopping has been booming – and with it also the mountains of packaging waste. But that is far from being sustainable – which is why the founders of Repack decided to come up with a circular model for packaging in online retail. They are therefore building a bridge between sustainability and digitalisation because the packaging pouches are simply sent back to the sender after use and can be used up to 20 times. Systems like these are helping to save waste and CO2 and to promote a circular economy. And with its perfectly fitting jeans on demand, Unspun is showing just how closely connected digitalisation and sustainability are. From the cut, wash or colour of the stitching – customers can design their jeans exactly how they want them. Using an app, a body scan ensures that in the end every pair of jeans is produced to the exact wishes of the customer – and also fits like a glove. Their aim is to produce clothing on demand, to conserve resources and minimise textile waste in the long term. Speaking about such digital solutions for more sustainability and quality in the fashion industry, at the Neonyt On Air “Data is in the Air” talk in July 2020, guests Anna Franziska Michel, CEO and founder of Yoona Technology, Lena Blume van Treeck, Client Engagement Manager Europe at Browzwear, and Saydou Bangoura, CEO and founder of The Brand Show Circular, all agreed that terms like “virtual fashion”, “digital sampling” and “3D body scanning” will soon be part of everyday life in the fashion world.

The “Decade of Action” has begun. To bring about a transformation in the industry, the Texpertise Network of Messe Frankfurt has been working since December 2019 with Conscious Fashion Campaign and the United Nations Office for Partnerships – with the aim of fulfilling the 17 Sustainable Development Goals (SDGs) by 2030. The SDGs provide a framework for a sustainable and fair society and want to contribute to making the world a better place. At Neonyt, the SDGs have often been a focal topic, for example at the booth of the United Nations Organisation (UNO) and the Photobooth in 2019, or in January 2020 at the Fashionsustain panel “SDGs X Fashion – The UN’s Fashion Industry Charter for Climate Action”. Digitalisation plays a particularly important role for Goal No. 9 – Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation – because it is only with technological advances that we can improve resource and energy efficiency – and reduce the impact of the clothing and textile industry on the environment in the future.

From summer 2021, Neonyt will be part of Frankfurt Fashion Week, which is also positioning itself with a consistently sustainable agenda: the event is actively supported by Conscious Fashion Campaign (CFC) in cooperation with the United Nations Office for Partnerships (UNOP). With the core themes of digitalisation and sustainability, Frankfurt Fashion Week, which will be taking place from 5-9 July 2021, sees itself as a catalyst of phygital innovations. To watch the recorded live stream of the press conference, click here.

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