Changing the fashion industry together – that is Neonyt’s credo, in good time as in bad times. In bad times, inventive and reasonable solutions are needed for the industry. Due to the Corona pandemic, Neonyt will not take place as usual this year. And, instead of developing another of many already existing digital formats, Messe Frankfurt will rely on the expertise of renowned industry partners. “With The Brand Show Circular and Joor as our ‘Preferred Partners’, we will give Neonyt exhibitors the opportunity to use all digital services of B2B order platforms this summer,” says Thimo Schwenzfeier, Show Director of Neonyt.
B2B marketing and order platform The Brand Show Circular offers digital showrooms, ordering services and the possibility to publish video content. Many Neonyt exhibitors focused on sustainable fashion already have digital showrooms with The Brand Show Circular. Together with Joor, the world’s leading B2B platform for brands and retailers, as well as with Premium Group, the organiser of trade shows Premium, Seek and the Fashiontech conference, Neonyt will also provide exhibitors with extensive digital services. What is also clear is that virtual platforms cannot replace a real event for ever. Messe Frankfurt’s goal is to stage the winter edition of Neonyt as usual.
The trade show’s established Fashionsustain conference will take place on a digital platform from 13th to 17th July 2020. The programme, including all talks, names of participants and dates, will be published in the coming weeks.
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