The Covid-19 pandemic is continuing to disrupt the trade show business. Due to the current safety measures and limitations for mayor events, Messe Frankfurt France has decided to cancel the February 2021 Apparel Sourcing, Avantex, Leatherworld, Shawls&Scarves, Texworld and Texworld Denim Paris trade shows, but has an alternative instead. To support the industry also during the winter pandemic, Messe Frankfurt France has developed an innovative replacement programme. For the duration of a week products and innovations of select exhibitors will be presented to buyers. This helps producers and keeps business going, naturally with a strict hygiene concept in place.
“This is not a trade fair in the strict sense of the word, because this event will not bring together our exhibitors, but the products of a selection of our exhibitors," explains Frédéric Bougeard, President of Messe Frankfurt France. It is a solution that will enable us to best meet the needs and expectations of the customers during this unique period. It complements the digital sourcing platform, which we have developed with our partner Foursource, as a means of exchange between two physical editions of our shows. It is crucial to offer our visitors access, even if restricted, to the global offer".
Selected visitors with an invitation will be able to discover the new collections of hundreds of textile and clothing companies and producers at the event and get inspiration from their fabric samples and fashion novelties. The event organised by Messe Frankfurt France will take place in Paris at the beginning of February 2021.
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Find more information here:
- Press release: Faced with the health crisis, Messe Frankfurt France comes up with an innovative alternative solution for the fashion industry following the cancellation of its February 2021 trade fairs.
- Messe Frankfurt France
- Apparel Sourcing Paris
- Avantex Paris
- Leatherworld Paris
- Texworld Paris
- Texworld Denim
- Trade Show