What is Intertextile Pavilion Shenzhen’s new name? Which is the biggest exhibition centre in the world? Visitors who travel to the Shenzhen World Exhibition and Convention Center from 15th to 17th July 2020 will be able to answer these questions. Then Intertextile Pavilion Shenzhen will rebrand to Intertextile Shenzhen Apparel Fabrics. With a new name and a new location, the international trade show for clothing fabrics and accessories will cover 60,000 of the exhibition site’s total 500,000 square metres.
When a trade show decides to move to the world’s biggest exhibition site this means there is still big potential for growth. “The move to a new venue means the fair has room to grow even more, in a convenient location, while the July date makes this the ideal one-stop shop for apparel sourcing between seasons,” says Wendy Wen, Senior General Manager at Messe Frankfurt (HK) Ltd. Just how strongly the event is growing is shown by latest figures: More than 2,000 companies have registered for the trade show, almost twice as many as the 1,065 companies in 2019.
The new venue is located near the Shenzhen Bao’o International Airport and well connected to trains and harbour, which makes access easy for Chinese producers as well as buying offices from Hong Kong and clothing suppliers from countries such as Vietnam, Indonesia and Japan. Shenzhen World Exhibition and Convention Center is also close to Dalang Fashion Town, an ongoing fashion centre project with currently 500 Chinese fashion companies and the intention to specialise beyond pure production in technology, design and sustainability.
Shenzhen supplies 70% of China’s total production of high-end womenswear. Roughly 30,000 fashion designers and more than 2,000 fashion stores operate in the city, which also profits from its status as significantly important trading hub in southeast China. It is also at the centre of the country’s Belt and Road initiative aimed at improving regional integration, developing infrastructure and building connectivity and co-operation across six main economic corridors.
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