There was a breath of fresh air in Shanghai: The Corona pandemic has turned the industry upside down in the past months. In only a few weeks, producers had to adjust to the new situation and developed innovative ideas to get through these challenging times. Sustainable production, digital formats and innovative fabrics - that is what the textile industry of the future looks like. That is the conviction of the 3,200 exhibitors that got together at Intertextile Shanghai Apparel Fabrics from 23rd to 25th September 2020.
Innovation is the answer: many companies already switched production from their usual goods to protective clothing and antibacterial fabrics in spring. “The impact of the pandemic was huge on us in the first half of the year, but as the world’s largest spandex producer, our recovery was quite fast because we immediately adjusted our strategy. Amid the pandemic, we’ve launched a spandex yarn for personal protection and generated great sales. Besides new products for protection, we also showcased some new products that are antibacterial, deodorizing and for sports,” says Jerry Du, technical marketing specialist at South Korean company Hyosung International Trade.
Going digital together – the crisis has prompted the industry also to step up the integration of digital solutions into their production and sales processes. Online trade has been expanded massively in the past months. The organisers of Intertextile Shanghai Apparel Fabrics also reacted swiftly by providing a digital platform for suppliers and buyers. “Due to COVID-19, we didn’t travel to the fair. But we joined Intertextile’s Hybrid Showcase and sent over some fancy knits for display, which are our company’s most popular products. We gained around 40 new contacts. We are satisfied with the results,” says James Nam, president of textile producer NK Fabric. The next edition of Intertextile Shanghai Apparel Fabrics will take place at the National Exhibition and Convention Center again, from 10th to 12th March 2021.
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