What makes a city a fashion capital? In the case of Shenzhen, it is the fact that it has a 70% share of China’s market for high-end women’s wear. And if that’s not enough, then consider that around 30,000 fashion designers and more than 2,000 fashion retailers are based in this metropolis in Southeast China. The city also profits from the status of the South China market as a major trading hub and a key location not only of the Chinese government’s Belt and Road initiative, designed to develop intercontinental trade and infrastructure networks, but also the garment industry of Guangdong Province.
“Shenzhen is a fashion capital with a solid industry, from design to manufacturing. This is an influential region where most of the successful brands and market leaders are based”, commented Jacky Lam, Sales Director of UPW from Hong Kong. From 4 to 6 July 2019 exhibitors and buyers will be able to make the most of this market potential at the trade show Intertextile Pavilion Shenzhen: “This fair has successfully gathered high-quality buyers that have even exceeded my expectations”. Mr Ken Kanatani, Fabric Division Manager of Stylem Intl (HK) from Japan, confirms: “In Shenzhen and Guangzhou there are many, many new brands, and Intertextile Pavilion Shenzhen is one of the most important in the industry so these brands will attend. The high-end market in South China is still growing a lot”.
The next edition expects to welcome around 1,000 leading exhibitors presenting a wide range of textiles, from silk and linen to functional fabrics. The location is once again the Shenzhen Convention & Exhibition Center. The trade show will take place alongside the 19th China International Fashion Brand Fair. It is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT, the China Textile Information Center and the Shenzen Garment Industry Association.
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