From organic food to natural cosmetics down to e-cars – the buying behaviour of a broad consumer base has drastically changed. This finding is also backed up by the current “Sustainability Image Score 2017” (SIS) sustainability study by the Serviceplan Group. According to this, sustainability aspects are significant selection criteria for two out of three consumers. “Around 70 percent of customers consider sustainability to be important when deciding whether or not to make a purchase, either in terms of the actual product or the company. Only a small proportion of customers believe that sustainability plays no role at all,” explains Kerstin Niederauer-Kopf, General Manager of Facit Research.
The huge significance of sustainability for the consumer and the associated huge potential for companies are reflected in the growing number of sustainable fashion brands that are aligning their philosophy with the pillars of ecological, social and economic responsibility. Their fashionable products are trend-setting and forward-looking and impress with authentic stories. More than 170 sustainable brands will be presenting their new collections – from contemporary to high fashion down to casual and streetwear – from 16-18 January 2018 at the two professional trade fairs Ethical Fashion Show Berlin and Greenshowroom, organised by Messe Frankfurt during Berlin Fashion Week. Together with the new FashionSustain conference format, this makes the event venue Kraftwerk Berlin the biggest green hub for fair fashion and the sustainable lifestyle – not only during Berlin Fashion Week, but throughout Europe.
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