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Trade Show: Frankfurt Fashion Week

Frankfurt - the new fashion hotspot

Five days of Frankfurt Fashion Week are over. With numerous talks, virtual conferences and a large number of live performances taking place in the digital FFW Studio from 5th to 9th July 2021, the city of Frankfurt am Main proved to be the place for the international fashion crowd to be.

July 2021

Frankfurt Fashion Week was a great success, with more than 25,000 visitors from more than 60 countries getting together over five days for the first ever digital edition in the FFW Studio. The varied trade show programme was impressive, including three conferences, more than 60 panel discussions and more than 72 hours of discussions, talks and presentations as well as more than 20 game changers showing that the fashion industry is ready for change. "The fashion and textile industry needs to find new ways forward. It needs new openings, new solutions and new inspiration. The Fashion Week system will only be able to survive if what we have started here in Frankfurt proves to be successful: partnerships between competitors, partnerships with the urban community and policymakers, and partnerships with global institutions, campaigns and associations. A holistic ecosystem that brings together business interests, knowledge transfer, innovations, orientation, networking and of course fashion and design," says Detlef Braun, member of the Executive Board of Messe Frankfurt.

The first ever Frankfurt Fashion Week kicked off as a digital event and, due to the Covid-19 pandemic, was staged almost entirely as an online event. Highlights included the multidisciplinary and international conference formats "The New European Bauhaus - Werkstatt der Zukunft", which was organised by Fashion Council Germany, the "Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign" in cooperation with the United Nations Office of Partnerships and Neonyt conference "Fashionsustain", which included relevant deep dives, debates and insights into Frankfurt Fashion Week's two main themes sustainability and digitisation. What is unique about the concept is that all FFW content continues to be available on demand.

From 17th to 21st January 2022, there will then also be a phygital edition of Frankfurt Fashion Week, bringing together the industry together online as well as on site. "Hybrid tradeshows and fashion weeks are the future," says Anita Tillman, Managing Partner of Premium Group. "In-person trade fairs, conferences or showcases without any digital elements are becoming outdated. This is a trend that was already beginning to emerge before the coronavirus pandemic. Being forced to postpone the shows until January 2022 sped up this process for us. We developed and implemented the digital core of Frankfurt Fashion Week, the FFW STUDIO, in next to no time. I am impressed by what we and our teams here have achieved together so quickly and under such challenging conditions. And now we are pulling out all the stops to build on this initial success in Frankfurt in January 2022 and to finally have a place, where the entire sector can finally come together again," she added.

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Find more information here:
Press release: FFW STUDIO cements Frankfurt as the new hotspot of the international fashion industry

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