Frankfurt Fashion Week
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Messe: Frankfurt Fashion Week

Five at one blow

Frankfurt Fashion Week (FFW) will run from 17th to 21st January 2021with five trade shows taking place in a single venue. The entire fashion industry will meet at the Messe Frankfurt exhibition centre for the Neonyt, Premium, Seek, The Ground and Val:ue events.

October 2021

From 17th to 21st January 2021, the industry will get back to business at the first physical Frankfurt Fashion Week. The initiators of FFW will bring successful trade show formats together a the Messe Frankfurt exhibition centre that have set trends in the international fashion market in the past. Neonyt, the leading business and communication platform for fashion, sustainability and innovation, Premium, the international fashion business trade show for advanced womenswear and menswear, and Seek, one of the most progressive trade shows for contemporary fashion. FFW will also include two new events: The Ground, a young, optimistic B2C festival with a purpose targetting the next generation, and Val:ue, the home base for quality and lifestyle fashion. "The industry will celebrate its post-Covid-19 revival in Frankfurt. Retailers, brands and industry representatives cannot wait to meet in person again. For me, the overall theme is 'back to business'. Powerhouse Frankfurt Fashion Week will offer orientation, inspiration and networking in a single venue, as a multidisciplinary event that is based on partnerships and has something to offer for every market segment," says Detlef Braun, general manager of Messe Frankfurt.

After the many pandemic months, the industry can finally get together physically again. Anticipation and expectations are already great. "Frankfurt Fashion Week is a trade and marketplace with a purpose and ideas for all relevant multiplicators, from early adopters to professionals, for both B2B and B2C. The response so far has been incredible, and we already know today that the trade show halls will be filled with inspiration, innovation, emotion and storytelling in January," says Anita Tillmann, managing partner of Premium Group.

Frankfurt Fashion Week is not only about trade shows though. FFW's programme also includes multidisciplinary conferences, showcases, FFW Studio and lots of events, whether it is city events, parties, receptions or pop-ups, scattered all over the city centre. Events also include AAAREA, which is initiated by Frankfurt Fashion Week and managed by eleven Frankfurt-based agencies and covers all what Frankfurt has to offer, from cultural events, art, food, shows, parties, awards and concerts. From 17th to 21st January 2021, Frankfurt will become an international hotspot for fashion, design and sustainability.

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