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Trade Show: Frankfurt Fashion Week

FFW Studio now open

Frankfurt Fashion Week is ready to open its digital FFW Studio. From 5th to 9th July 2021, the studio will offer brand experiences, virtual showcases and live acts as well as panel discussions with more than 200 international speakers. The programme’s focus is on the two top issues digitalisation and sustainability.

July 2021

At last. “FFW Studio is now open! Starting today, our beautiful city Frankfurt is in the spotlight of the fashion industry. It's such a special day. All parties involved have done a truly excellent job,” said Frankfurt’s lord mayor Peter Feldmann during the opening conference of FFW Studio, giving the go-ahead for the event’s curated more than 72-hour fashion content together with Anita Tilmann, managing director of Premium Group, and Detlef Braun, managing director of Messe Frankfurt, during a press talk with journalist Sina Mainitz. From today, 5th July, until 9th July 2021, FFW Studio, with its categories Trade Shows, Conferences, Game Changers and Beyond FFW, will be the meeting point for all players, who want to join forces to change the fashion industry.

Frankfurt Fashion Week's five-day programme is relevant, inspiring and forward-thinking and covers conferences, international stakeholders and leading players in a digital space. "Our digital approach is also radically forward-thinking. We are driving nothing less than the transformation of the entire fashion and creative industry towards a modern and resource-efficient industry," says Braun.

Highlights of FFW Studio include the "Future Fashion Leaders Forum Talks & Awards" by TextilWirtschaft on Monday, followed by the "Engelbert Fash Award" and the "Burda New Faces Award 'Style'". In the evening, the MCM film documentary "The Remix: Hip Hop X Fashion" will be broadcast live for the first time in Germany. On Tuesday, 6th July at 10.20am, Ursula von der Leyen, President of the EU Commission, will open the first ever conference "The New European Bauhaus - Werkstatt der Zukunft", which is staged by Fashion Council Germany together with Frankfurt Fashion Week. On Wednesday, 7th July at 11.30am, Conscious Fashion Campaign will present the Frankfurt Fashion SDG Summit, which will take place for the first time and is scheduled to take place annually in cooperation with the United Nations Office for Partnerships. The programme of successful conference format "Fashionsustain" covers three entire days, from 6th to 8th July. Every evening, Cupra, the automotive partner of Frankfurt Fashion Week, will stage the CUPRA Music Labs event at the FFW Studio together with Stefan Dabruck.

The varied programme, which can be accessed live and on demand and will be broadcast from 5th to 9th July 2021 at the FFW Studio, is available at www.frankfurt.fashion. All studio content will also be accessible for free after the live events as a video on demand series on the website.

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