Sustainability can mean a lot of things. And is should mean a lot if the fashion industry is to rise to the challenges it is currently facing. From innovative materials like rose viscose or recycled ocean waste, to fair and long-lasting cooperations across borders, down to new tools that are creating transparency in terms of environmental impact: there are so many ways to face these challenges head on. But however different the approaches are, the labels getting together at this year’s summer edition of Neonyt, the world’s biggest tradeshow for sustainable fashion, all have one thing in common: the firm belief that fundamental change needs to happen. With courage and curiosity, the fair fashion brands of Neonyt are committed to driving forward this change and during Berlin Fashion Week they will be showing just how innovative today’s sustainable fashion can be.
Wunderwerk is one of the labels setting new standards. Back in 2013, the company from Düsseldorf set an important milestone in the sustainable fashion industry with fair, sustainable and vegan jeans that are free of toxic chemicals like chlorine and potassium permanganate. And ladieswear label SKFK is also contributing to the change: with its Carbon Footprint Calculator, the Spanish brand wants to inspire consumers to think about the true impact of their purchasing power. Rose viscose, a unique fabric innovation on the German market, is being turned into minimal dresses and blouses by the label Like a bird from Germany’s North Rhine-Westphalia region. Another German ladieswear brand represented at the upcoming Neonyt is Lovjoi. In spring 2019 it also launched an underwear line that is fairly produced in Europe from recycled and natural materials. At this year’s summer edition of Neonyt, these and many other sustainable fashion brands will be showing how they are already changing the fashion world, as well as presenting special developments and innovations that we can look forward to seeing in the year ahead.
Fair Fashion Brands exhibiting at Neonyt
Neonyt, the global hub for fashion, sustainability and innovation (2-4 July 2019), is made up of the trade show, showcases, the Fashionsustain conference and the Thinkathon workshop, the Fashionimpact Forum, the Knowledge Lounge, the influencer and story format Prepeek, the Fashion Show and last but not least networking events and the Neonyt Party. The organiser of Neonyt is Messe Frankfurt which, with approx. 50 textile fairs in Europe, Africa, Asia and America, around 22,000 exhibitors and over half a million visitors (in 2018), is the world’s market leader when it comes to trade fairs for the textile sector.
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