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Trade Show: Neonyt

Digital success

From 6th to 8th July 2021, Neonyt's international conference format Fashionsustain focused on the issues of digital transformation, innovation and sustainability during the first ever Frankfurt Fashion Week. Among the players, who took part in the event, were Green Button (Grüner Knopf), Oeko-Tex, PwC and many more.

July 2021

Guests and speakers got together in the digital FFW Studio of Fashionsustain to take part in talks, interactive panel discussions and informative lectures on the three main talking points "State of the Industry", "Innovating the Industry" and "State of Retail". "Even if we are surely feeling that digital weariness after three seasons, it was nowhere to be seen during Fashionsustain," says Thimo Schwenzfeuer, Show Director of Neonyt. "Digitisation is shaping a sustainable future and also the international fashion business, it is opening up completely new synergies for the textile and fashion industry and is widening the scope - experts at Fashionsustain have made that very clear."

Covid-19, increasing digitisation and the move towards more sustainability through innovation are keeping the industry on its toes. "There is immense pressure to transform the industry as a whole, including the fashion industry, into a sustainable one," says Ulrich Hartmann, Partner Compliance, Risk & Regulation in Financial Services, at PwC. This kind of motivation set the framework on the first day of Fashionsustain, with panel discussions on the Green Button, diversity within the fashion industry, green financing and impact investments. The second day of the conference centred around the progress the industry is making through digital innovations. Various panel discussions were held on issues such as Big Data for an optimised customer journey, the potential of virtual fashion and technological solutions that create more transparency. Retail is also undergoing a transformation, a fact that was reflected in discussions on the third day of Fashionsustain about how to adapt retail to the needs of customers, how to build a circular fashion world and how to make networking easier for the global community. In more than 20 individual conference formats, speakers from companies like Marc O'Polo, PwC, Glore, Common Objective, Mud Jeans, Lenzing and Oeko-Tex had their say.

Even though the first Frankfurt Fashion Week was mainly a digital event, it was a great success. Participants from more than 60 countries had registered for the three international conference formats alone. The next Fashionsustain will take place during upcoming Frankfurt Fashion Week from 17th to 21st January 2022. Until then, all conference content can be accessed on demand in the FFW STUDIO.

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