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Digital, individual, sustainable
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Trade show: Neonyt

Digital, individual, sustainable

Clothing made to meet customer requirements: Individualised design through digital approaches – a utopian ideal, or already reality? The summer edition of Neonyt showcases the opportunities and potentials of digitisation in the textile industry. At Kraftwerk Berlin from 2 to 4 July, two micro-factories will be showing what a flexible production process can look like today.

June 2019

Industry 4.0: Digitisation is not only affecting people's private lives, but also having a huge impact on everyday life in companies – also in the fashion industry. In order to continue to meet customer requirements and be competitive, companies will in future have to produce clothing on demand. This calls for a more efficient organisation of the still complex textile supply chain and its inflexible production processes. At Neonyt, two micro-factories will be showcasing the opportunities and potentials of flexible, digital production processes. “The advancements of digitalisation are connecting the textile threads in a completely new way. The industry is currently finding itself in a transition phase, as vividly shown by the Neonyt Showcase with the two micro-factories,” says Olaf Schmidt, Vice President of Textiles and Textile Technologies at Messe Frankfurt.

The Romanian company Gemini CAD Systems is a global leader in the development of technologies for the textile industry. On an area of 80 square metres at Kraftwerk Berlin, they will be introducing their "Pixel to Product" micro-factory and producing digitally printable dresses, blouses and swimwear on site. The Polish company Strima, which is one of Europe's biggest suppliers of sewing, cutting, gluing and ironing tools, will also be showcasing their micro-factory at Neonyt. Their complete solution called “Texi” is a fully equipped fashion atelier featuring sewing machines, cutting and ironing tools and labelling and sewing accessories.

Digitisation and glocalisation – a portmanteau of the terms globalisation and localisation – play a role in both approaches. And thanks to such micro-factories, customizing is now a reality. The advantages for the customer, manufacturer and the environment are many. From product development onwards, size, style and model can be adapted to meet the customer's requirements. This significantly reduces the consumption of ink, fabric and sublimation paper. It also means that companies can return their production to Europe, resulting in shorter delivery routes and a far lower carbon footprint. In addition, custom-made pieces are much less likely to be returned and manufacturers must produce only what has already been paid for and thus economise on warehousing and dead stock.

From 2 to 4 July at Kraftwerk Berlin, exhibitors will be showing what the future of sustainable clothing and production looks like. Neonyt will therefore once again be a global hub for fashion, sustainability and innovation with an exciting programme of supporting events.

#Technology #Industry 4.0 #Fair Fashion #Sustainability #Trends #Innovations #Micro Factory #Digitisation #Messe Frankfurt #Berlin #Germany #Europe

Find out more here:

Press release: Neonyt: Sustainability – from the preliminary design phase to the finished product

Information and images: https://neonyt.messefrankfurt.com/berlin/en/press.html

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