How can mixed reality systems, which merge a user’s real and virtual worlds, be implemented to make the fashion industry more sustainable? What could a market-leading circular service model for a premium fashion brand look like? How might all contributors along the textile supply chain be incorporated in the industry’s transition to sustainability, reuse and recycling? These were the three challenges of the second FASHIONSUSTAINBERLIN THINKATHON – set by Hugo Boss, KPMG, Microsoft HoloLens and the trade shows Techtextil and Texprocess. The innovative solutions range from a circular wardrobe and a sustainability match-making app, via concepts for the customer experience and interactive retailing, to mixed reality prototyping and sustainability speed dating.
After a successful launch in January, the second THINKATHON took place on 2 and 3 July 2018. The concept: Forward thinkers from various fields come together for less than 48 hours to focus their knowledge and expertise and take up the challenges posed by the industry in a design-thinking event. Those who set the challenge now hold the exclusive rights to implement the concepts proposed.
The THINKATHON is organised by Sourcebook.eu on behalf of Messe Frankfurt. The next THINKATHON will be held within the framework of the NEONYT trade show and conference platform during Berlin Fashion Week in January 2019 and will thus be an integral part of this new hub for the future of fashion.
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Press release: Three challenges, six highly innovative and sustainable solutions
- Trade Show