It takes a long time for a fashion designer’s idea to be turned into a market-ready collection. So long, in fact, that more and more companies and creators are failing in the process. From 11-14 February 2018, Avantex, which sees itself as a pioneer of the markets of tomorrow, presented market-ready innovation technologies, forward-thinking concepts and futuristic designers in a multidisciplinary exhibition space. During Texworld Paris, Avantex put the spotlight on applied textile innovations for the sixth time in a row. In four segments – Avanprint, Materials and Components, Clothing & Accessories and Smart Retail – they presented companies and designers with creative inspiration that should help maximise their future chances of successfully pursuing the long path from the initial idea to the collection.
Service company lelab4.com has created a platform that facilitates access to the market with a three-part service package. lelab4.com offers three stages of “hyper-personalisation”, aimed at creating the most competitive product possible. Based on a technical or fashion drawing, lelab4.com constructs the pattern in a 3D view and creates dossiers with an exact list of the materials required for the production along with precise manufacturing instructions. The aim of lelab4.com is to establish a process that enables the production of consistent garments, also in small quantities. Right from the beginning, touchpoints for the end consumers are incorporated into the services: 3D technologies, virtualisation, personalisation tools and PR events are all integrated. lelab4.com offers an all-round package for young designers and brands, enabling them to turn top ideas into specific products in a resource-efficient way, and also test them on the market.
Armine Ohanyan, on the other hand, has already achieved what a lot of young fashion designers can only dream of. With her signature artistic style, the designer with Armenian roots has made a name for herself in the fashion industry and also won the audience prize of FashionTech Week Paris. During Avantex and on the central catwalk of Texworld Paris, she presented items from her autumn/winter 2017 and spring/summer 2018 collections. For her futuristic haute couture designs, Armine uses atypical materials like PVC, neoprene and 3D mesh fabrics, making a connection between art, fashion and new technologies. A glimpse into the fashion of the future that leaves us wanting more.
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